Tag, You're It!

I love it when companies have great tag-lines. In my opinion, a "great" tag line is the perfect combination of wit, subtlety, and description. A tag-line isn't really a slogan, but often one can take the place of the other. Nike's "Just Do It" is a slogan, not a tag line. It really doesn't describe anything about Nike or indicate what type of service or product they provide. It makes sense that Nike, with all their offerings, doesn't have a tag-line. Plus, almost everyone sees that swoosh and identifies it with the brand. 

Which raises the question, do you need a tag-line when you already have a powerful brand? Are tag-lines only really neccessary when no one has a clue to what you are, or what you do? Take Digg for example, they usually say "Discover the Best of the Web".  It's hard to dissect a great tag line when the good things are so obvious. It simply doesn't need to be explained. 

From the start of plggr, I didn't know how to explain it in an "elevator pitch". I needed a way to get people to listen to me for two minutes, based upon the first 10 seconds. plggr needed a tag-line. Well, here it is (well, for now):

plggr: Stuff People Like